Web design is an ever-growingart, with themes coming and going each year. Much of it has been a result of larger internet forces as well as users’ increase in digital sophistication. Consequently, we have seen an increasing push towards more creative and free flowing websites as opposed to grids and chunky text. Additionally, asymmetry coupled with vibrant colour schemes have become increasingly commonplace.
A macro trend that has seen increased attention has been user interface, experience and feedback. Increasingly, users expect quality feedback for their actions on a website. In line with this, is the emergence of micro-interactions.
What Are Micro-Interactions?
Micro-interactions can appear in many forms but have a common aim to surprise and delight a user. Many consider their purpose to not be a mainstream funnel action but rather little changes in the interface that give a distinct feel to your website. For example, if you were to click a button on a page and receive a beep in response. Alternatively, website notifications would also count.
The abovementioned two examples were micro-interactions in rudimentary form. In 2019, their evolved interactive cousins will see more prominence. Amongst the predicted interactions to take off, include animations and visual user feedback. These micro-interactions help to subtly transmit feedback to users about their actions on a website and help to increase the branding of the page.
2 Simple Micro-Interaction Ideas to Try Out
- Hover animations. Picture this, as a user moves his/her mouse over a page, different animations and motion graphics occur in each segment of the page. Surprise here is the name of the game, as a user’s perspective of the website is in constant flux. Consequently, these animations help to create a website that is alive and engaging to the user. However, it is worth mentioning that hover animations are a double edge sword. Too much and the user gets overwhelmed while the website slows down. It is therefore recommended that hover animations be only triggered upon the first hover action while remaining dormant in subsequent actions.
- Data Input Interactions. Let us be honest, data entry, especially on mobile devices, is an absolute pain. No user gets joy out of inputting their details and all of us just desire to quickly get things over and done with. To help a user to complete such tasks, we can help to break down large tasks into smaller ones. This can be done by providing feedback with every effort that a user makes. For example, using a progress bar to give feedback to a user who keys each character in a field and using symbols or texts to compliment the user upon completion.
How Micro-Interactions Help to Create a Converting Website
Micro-interactions are often overlooked due to their relatively smaller impact as opposed to larger dominant elements on a webpage. However, attention to detail is what separates an exceptional website as compared to a functional but ordinary one. Involving professional web design services in the planning and creation of micro-interactions on your website could make all the difference in helping your brand stand above the competition. With good user feedback and pleasant user surprises when experiencing your website, users will be able to focus on your products and services instead of the frustration that comes from poor design.